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Profitable | Fulfilling


Tech alone won't do it.

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In this book you’ll learn techniques to master:

Doing your job in the way you do it best

Your demo shouldn’t be the same as everybody else’s. You need to know what strengths you bring to the role. You also want to use those strengths to fully engage in and love the job.

People skills

People skills are consistently cited as critical to success. But they aren’t trained enough. It’s not charisma. It’s a necessary skill.


Sales engineering is a busy, demanding job. You can’t let the next demo fail because the last one was tough. You can’t spend time thrashing around in frustration instead of prepping that next great demo. You need skills to quickly bounce back.

I really love the strategy’s outlined in three secrets of sales engineering success, it gives you practical action that you can immediately implement in your daily work routines that will have a positive impact on the way you approach situations, delivering real value to your career.

Celia, Marketing Manager

As a sales engineer this is a fantastic addition to your collection. A refreshingly different look at the profession, stepping away from the more common books on the technical approach or the variety of sales methodology’s. Three secrets of sales engineering success focus on the human skills in relation to the role of a sales engineer. Giving practical usable strategy’s that you can immediately begin to implement in your calls and meetings that will have a positive impact on the way you approach situations and will deliver real value to your career.

Nic, Solutions Engineer